PSA Press

'Apocalypse Now' Pin

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  • Regular price $ 12.00


Screenwriter John Milius came up with the label by putting a contrarian spin on “Nirvana Now,” a slogan used by California hippies. The actual title is never mentioned in the film, but graffiti stating “Our motto: Apocalypse Now” can be seen on the front of Kurtz’s compound as Willard walks up the stone steps. It was added by Francis Ford Coppola because according to union regulations the title of the film had to appear somewhere in the movie. Pin by PSA Press.

1.25 inches. Enamel with brass cast.